LDC Invests £13m in Hybrid
June 21, 2021
LDC, the private equity arm of Lloyds Banking Group, has invested £13 million in Bristol-based digital media and marketing agency Hybrid to support organic growth and enable targeted acquisitions. Hybrid, which serves higher education institutions and global technology brands and employs more than 70 people across offices in Bristol, Kuala Lumpur and Sydney, will retain its management team while founder James Craven remains as a Board Director.
- Buyers
- LDC
- Targets
- Hybrid
- Industry
- Marketing & Advertising
- Location
- United Kingdom
- Transaction Type
- Growth capital
Explore More
Related Acquisitions
-
EAB Acquires Hybrid from LDC
January 8, 2026
Education
EAB has acquired Hybrid, a Bristol-headquartered higher education marketing agency, from UK private equity firm LDC. The acquisition expands EAB's global reach and strengthens its digital and AI-driven marketing capabilities for universities and colleges across the UK, US and APAC.
-
LDC Invests £17.6m to Back Amberjack Management Buy-Out
April 8, 2019
Staffing & HR
LDC, the private equity arm of Lloyds Banking Group, has invested £17.6 million to support a management buy-out of Amberjack, a UK specialist in Early Careers and large-scale recruitment programmes. The capital will be used to accelerate Amberjack's growth, invest in its software and technology offerings, and support potential complementary acquisitions.
-
Hybrid Acquires Crisp Digital
April 18, 2024
Marketing & Advertising
LDC-backed Hybrid has acquired Crisp Digital, an AI-led full-stack digital development, hosting and maintenance agency based in Marlow, Buckinghamshire. The deal brings Crisp Digital's specialist developers into Hybrid to broaden its tech-enabled services and strengthen its AI and digital capability for higher education clients as part of Hybrid's ongoing growth strategy.
-
LDC Invests £30m in Croud
November 22, 2019
Marketing & Advertising
Mid-market private equity firm LDC has made a £30 million minority growth investment in digital marketing agency Croud. The funding will support Croud's international expansion and further development of its proprietary SaaS platform Serpico and tech-enabled service capabilities.
-
LDC Invests £25m Minority in CTI Group
March 3, 2022
Marketing & Advertising
LDC has made a £25 million minority growth investment in Manchester-based digital agency CTI Group to support the company's acquisitive growth and international expansion. CTI, which employs around 175 people and reported c. £18m revenue in the last 12 months, will use the capital to expand services, pursue add-on acquisitions in the UK and overseas, and open new offices in the USA, Europe and Asia.
-
LDC Makes Minority Growth Investment in Headland
May 10, 2021
Marketing & Advertising
LDC has made a minority growth investment in Headland, a London-based communications agency that specialises in financial and corporate reputation, public affairs and campaigning. The investment will support Headland's organic growth and capability expansion; Headland employs 117 people and works with clients including Accenture, ASOS, Danone, eBay and TikTok. Terms were not disclosed.
Track M&A activity that matters to you
Get real-time deal alerts, build buyer lists with AI, and access our full acquisition database. Start your free trial today.