GroundTruth Acquires Addy

GTCR and Dreamscape Acquire SQAD from Clarion Capital Partners

April 26, 2022

Marketing & Advertising

GTCR, together with its portfolio company Dreamscape, has acquired SQAD LLC from Clarion Capital Partners. The acquisition brings SQAD's advertising research, media planning software and MediaCosts benchmarking data into Dreamscape's marketing-technology platform to expand its media planning and analytics capabilities.

Nickelytics Acquires TRUCKADS to Expand Truck-side OOH Advertising

August 23, 2024

Marketing & Advertising

Nickelytics, a venture-backed out-of-home (OOH) advertising platform, has acquired TRUCKADS, a 25+ year provider of truck-side advertising and fleet graphic services. The deal enhances Nickelytics' mobile OOH capabilities and extends its reach into fleet-based large-format advertising, combining TRUCKADS' fleet network and creative capabilities with Nickelytics' data-driven advertising technology.

R/GA Acquires AI System Design Studio Addition

July 23, 2025

AI & Machine Learning

R/GA has acquired Addition, an AI system design and development studio founded in 2021, to bolster its AI-enabled creative capabilities. The deal — R/GA's first acquisition since becoming an independent, privately held company (in partnership with Truelink Capital) — is intended to expand the agency's AI talent, products, and services for enterprise clients.

ZS Acquires Digital Additive

June 11, 2024

Marketing & Advertising

ZS, the Evanston, Illinois-based management consulting and technology firm, has acquired Digital Additive, an Atlanta-based Salesforce-focused digital marketing agency. The acquisition strengthens ZS's end-to-end customer engagement capabilities, bolstering its digital data and analytics, customer orchestration and marketing activation offerings.

SiaXperience (Sia Partners) Acquires New York-based Creative Agency Addison

July 1, 2022

Marketing & Advertising

SiaXperience, the design and creativity brand of consulting firm Sia Partners, has acquired Addison, a New York-based creative agency specializing in ESG and financial communications. The acquisition, effective July 1, 2022, adds roughly 50 employees and $12 million in revenue to SiaXperience and establishes an 11th design center in New York while preserving the Addison brand during integration.

ID5 Acquires TrueData

January 1, 2025

Marketing & Advertising

ID5 has acquired TrueData, a US-based identity graph company, and the combined company will operate under the ID5 brand. The deal integrates TrueData’s identity graph with ID5’s Adaptive Identity technology to create a privacy-first, global identity solution for advertisers, publishers and data partners; TrueData executives Scott Conine and Jon Durkee will join ID5’s leadership team. The merged organization will operate with roughly 80 employees across North America, Europe and Asia and significantly strengthens ID5’s presence in the US market.