R/GA Acquires AI System Design Studio Addition
July 23, 2025
R/GA has acquired Addition, an AI system design and development studio founded in 2021, to bolster its AI-enabled creative capabilities. The deal — R/GA's first acquisition since becoming an independent, privately held company (in partnership with Truelink Capital) — is intended to expand the agency's AI talent, products, and services for enterprise clients.
- Buyers
- R/GA
- Targets
- Addition
- Industry
- AI & Machine Learning
- Location
- New York, United States
- Transaction Type
- Buyout
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