Higher Logic Acquires Informz and Real Magnet
October 16, 2017
Higher Logic acquired marketing automation platforms Informz, Inc. and Real Magnet, Inc. to integrate advanced email and marketing-automation capabilities into its cloud-based community and engagement platform. The deal expands Higher Logic’s product capabilities for lifecycle engagement, enabling deeper segmentation, personalization, and unified member/customer interactions across marketing and community channels.
- Buyers
- Higher Logic
- Targets
- Informz, Inc., Real Magnet, Inc.
- Industry
- Cloud & SaaS
- Location
- United States
- Transaction Type
- Buyout
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