Frutura Acquires Sun Belle and Giddings Fruit to Build Year‑Round Berry Platform

October 16, 2023

Frutura, a California-based global fruit sales and marketing platform, has acquired Chicago-based Sun Belle and Santiago-headquartered Giddings Fruit to accelerate its berry capabilities and establish a near 52-week supply of premium berries and cherries. Founders Janice Honigberg (Sun Belle) and Julio Giddings (Giddings Fruit) will remain in leadership roles and join Frutura's board to support integration and global expansion.

Buyers
Frutura
Targets
Sun Belle, Giddings Fruit
Sellers
Janice Honigberg, Julio Giddings
Industry
Agriculture
Location
California, United States
Transaction Type
Buyout

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