Aline Acquires Roobrik to Enhance Prospect Engagement and Lead Qualification
January 27, 2025
Aline, a provider of senior living operating software, has acquired Roobrik, a sales and marketing technology company that specializes in prospect engagement and lead qualification. The acquisition will integrate Roobrik's discovery surveys, lead-scoring and consumer-sentiment data into Aline's senior living operating system to improve lead qualification, optimize lead scoring, and lower cost-per-move-in for senior living operators.
- Buyers
- Aline
- Targets
- Roobrik
- Industry
- Healthcare Services
- Location
- North Carolina, United States
- Transaction Type
- Buyout
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