TA Associates Acquires Auction Technology Group and Proxibid

February 14, 2020

TA Associates acquired Auction Technology Group (ATG) from ECI Partners and Proxibid from Primus Capital, closing both transactions on February 13, 2020. The two online auction marketplaces will be combined under the ATG umbrella (headquartered in London) while retaining substantial operations in Omaha, Nebraska, with ECI reinvesting as a minority shareholder; financial terms were not disclosed.

Buyers
TA Associates
Targets
Auction Technology Group (ATG), Proxibid
Sellers
ECI Partners, Primus Capital
Platforms
Auction Technology Group (ATG)
Industry
Cloud & SaaS
Location
England, United Kingdom
Transaction Type
Buyout

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