Salesify Acquires Pune-based Demand Shore (forming Ziff Davis Performance Marketing)
August 9, 2018
Salesify, a unit of Ziff Davis, has acquired Pune-based Demand Shore (formerly QED Baton) for an undisclosed amount, combining capabilities to form Ziff Davis Performance Marketing. The deal brings together demand-generation and B2B performance marketing expertise to deliver higher-quality leads for clients; the companies said the combined organization will employ roughly 1,200 people on a combined basis.
- Buyers
- Salesify, Ziff Davis
- Targets
- Demand Shore
- Industry
- Marketing & Advertising
- Location
- Maharashtra, India
- Transaction Type
- Buyout
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