Spiceworks Ziff Davis Acquires Aberdeen
November 23, 2020
Spiceworks Ziff Davis (SWZD) has acquired Aberdeen, a provider of behavioral-based intent data, demand generation programs, and industry research, from Halyard Capital. Aberdeen will operate as a wholly-owned subsidiary of SWZD and the deal expands SWZD's intent-data capabilities and research offerings to better connect technology buyers and sellers.
- Buyers
- Spiceworks Ziff Davis
- Targets
- Aberdeen
- Sellers
- Halyard Capital
- Industry
- Data & Analytics
- Location
- Massachusetts, United States
- Transaction Type
- Buyout
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