Spiceworks Ziff Davis Acquires Aberdeen

November 23, 2020

Spiceworks Ziff Davis (SWZD) has acquired Aberdeen, a provider of behavioral-based intent data, demand generation programs, and industry research, from Halyard Capital. Aberdeen will operate as a wholly-owned subsidiary of SWZD and the deal expands SWZD's intent-data capabilities and research offerings to better connect technology buyers and sellers.

Buyers
Spiceworks Ziff Davis
Targets
Aberdeen
Sellers
Halyard Capital
Industry
Data & Analytics
Location
Massachusetts, United States
Transaction Type
Buyout

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