San Francisco Equity Partners Acquires Majority Stake in jane iredale

San Francisco Equity Partners Acquires SV Labs

January 25, 2021

Consumer Products

San Francisco Equity Partners (SFEP), a consumer-focused private equity firm, has acquired Smith & Vandiver Corporation (doing business as SV Labs), a Watsonville, California-based contract manufacturer of natural beauty and personal care products. SFEP said it will support SV Labs' growth and operational scaling; terms of the transaction were not disclosed.

San Francisco Equity Partners Acquires Formula Corp

February 20, 2025

Manufacturing

San Francisco Equity Partners (SFEP) has acquired a majority stake in Formula Corp, a Washington-based formulator and contract manufacturer of cleaning products for consumer and professional end markets. Formula Corp co-founders Chas Werner and Alan Gangl will remain shareholders; Alexander Hutton acted as exclusive financial advisor to Formula Corp. SFEP said it will support Formula’s growth leveraging its experience building private-label and specialty manufacturing businesses focused on sustainable formulations and eco-friendly packaging.

San Francisco Equity Partners Acquires Majority Stake in DGS Retail

November 17, 2022

Manufacturing

San Francisco Equity Partners (SFEP) has acquired a majority stake in DGS Retail, a provider of décor, signage, fixtures, displays and related design, manufacturing and installation services for grocery, retail and foodservice customers. SFEP said the investment will provide DGS with additional operational resources and capital to drive growth across its multi-facility operations in the United States; terms were not disclosed.

San Francisco Equity Partners Acquires Majority Stake in Rustic Bakery

December 21, 2021

Food & Beverage

San Francisco Equity Partners (SFEP) has acquired a majority stake in Rustic Bakery, a Petaluma, California-based specialty foods and cracker manufacturer; terms were not disclosed. Northstar Capital provided junior capital as a co-investor to help finance the transaction; SFEP said it will work with management to expand the brand's product portfolio, distribution and customer base.

San Francisco Equity Partners Makes $20M Growth Investment in BrüMate

September 15, 2020

Consumer Products

San Francisco Equity Partners (SFEP) has made a $20 million strategic growth investment in BrüMate, the Denver-based direct-to-consumer maker of insulated drinkware. SFEP operating partner Moiz Ali is investing alongside SFEP and will work with BrüMate's founder and management to scale the brand's digital marketing, ecommerce and retail initiatives.

Bain Capital Private Equity Acquires Majority Stake in Maesa

March 28, 2019

Consumer Products

Bain Capital Private Equity has signed a definitive agreement to acquire a majority stake in Maesa, a global beauty brand incubator and private-label manufacturer. Maesa’s co-founders and management remain substantial shareholders, while minority investor Andera Partners will be selling its stake; the deal positions Maesa for a next phase of global growth and capability expansion.