DAS Technology Acquires 3 Birds Marketing
July 20, 2023
DAS Technology has acquired the assets of 3 Birds Marketing, a Chapel Hill-based Customer Data & Experience Platform (CDXP) provider. The transaction brings 3 Birds' SaaS-based marketing, analytics, and customer engagement capabilities into the DAS product suite, expands DAS' network to over 9,200 retailers and OEM partners, and adds 3 Birds leadership to the DAS executive team.
- Buyers
- DAS Technology (Digital Air Strike)
- Targets
- 3 Birds Marketing, LLC (3 Birds)
- Industry
- Cloud & SaaS
- Location
- North Carolina, United States
- Transaction Type
- Buyout
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