TSG Acquires TrueCoach

TSG Acquires Adaptive Analytics

February 11, 2021

Data & Analytics

TSG, an Advent portfolio company and provider of business management software for boutique fitness, has acquired Adaptive Analytics LLC, a provider of data reporting and visualization tools for the health, wellbeing and fitness sectors. TSG will integrate Adaptive Analytics' Intelli-hub reporting and analytics capabilities into its Mariana Tek studio management platform to deepen its offering for boutique fitness studios and franchise groups.

Advent International Acquires Zingfit and Triib to Grow TSG Boutique Fitness Platform

February 7, 2020

Cloud & SaaS

Advent International has acquired Zingfit and Triib and will fold both companies into its portfolio company Transaction Services Group (TSG). The deal expands TSG's boutique fitness software capabilities—adding scheduling, commerce, member engagement and gym-management functionality—and furthers Advent's strategy of building a global software platform for the boutique fitness sector.

True Acquires Bleeker to Launch True Advance Coaching & Assessment Offering

February 13, 2024

Staffing & HR

True, the tech- and data-first global talent platform, acquired Bleeker — an executive coaching and assessment firm — and rebranded its assessments and coaching services as True Advance. The acquisition integrates Bleeker’s neuroscience-derived assessments and coaching network into True’s talent-management product suite to expand capabilities across recruitment, leadership development, and team effectiveness.

Golf Genius Acquires ThrivSports Coaching Platform

August 30, 2023

Cloud & SaaS

Golf Genius has acquired the ThrivSports Coaching Platform from ThrivSports to expand its coaching product suite and support more than 500 golf coaches using the platform. ThrivSports will retain and continue to operate its Coach Marketplace while transitioning oversight of the coaching platform to Golf Genius under a transition agreement.

TZP Group Invests in True Lacrosse to Launch True Sports Group

October 7, 2025

Education

TZP Group completed a strategic investment in True Lacrosse to launch True Sports Group, a national youth sports platform headquartered in Illinois. The investment will support True Sports' expansion of youth travel teams, tournaments, camps and clinics and enable organic growth and add-on acquisitions while partnering with co-founders Jake Deane and Mike Gabel.

ABC Financial Acquires Trainerize

September 15, 2020

Cloud & SaaS

ABC Financial, a Thoma Bravo-backed provider of fitness club management software, has acquired Vancouver-based Trainerize, a mobile-first SaaS platform for personal trainers and member engagement. The acquisition will integrate Trainerize as an add-on module (“Trainerize powered by ABC”) to extend ABC’s total fitness offering, expand digital capabilities and broaden reach to trainers, clubs and members worldwide.