Golf Genius Acquires ThrivSports Coaching Platform

Golf Genius Acquires Shotzoom

February 13, 2024

Cloud & SaaS

Golf Genius, a provider of cloud-hosted software for golf facilities and associations, has acquired Shotzoom, the owner of mobile golf app Golfshot and coaching platform CoachNow. The acquisition brings Shotzoom’s consumer-facing Golfshot user base and CoachNow’s coaching capabilities into Golf Genius’ product suite, with the Shotzoom team joining Golf Genius and Ben Addoms leading a new division.

Golf Genius Acquires Swing by Swing Golf (SwingU)

June 4, 2024

Cloud & SaaS

Golf Genius has acquired Swing by Swing Golf, the operator of the SwingU golf GPS and scorecard app and the SwingU Coach performance platform. The acquisition expands Golf Genius's consumer-facing product portfolio—joining SwingU with Golfshot and other brands—to consolidate position in the golf GPS/app market and broaden direct-to-consumer capabilities.

TSG Acquires TrueCoach

April 27, 2020

Cloud & SaaS

TSG, an Advent International portfolio company, has acquired TrueCoach, a Boulder-based fitness coaching software provider that powers over 15,000 trainers worldwide. The acquisition is an add-on to TSG’s boutique fitness software portfolio and aims to expand digital fitness capabilities and international reach (United Kingdom, Australia, New Zealand) for TSG’s customers.

Genius Sports Acquires Sports Innovation Lab

September 18, 2025

Data & Analytics

Genius Sports has acquired Sports Innovation Lab to combine its official game data with Sports Innovation Lab’s deterministic fan graph and analytics, accelerating the expansion of Genius Sports' media business. The deal integrates Sports Innovation Lab’s fan intelligence into Genius Sports’ FANHub and GeniusIQ ecosystem to deliver deeper audience targeting and sponsorship insights for leagues, brands and agencies.

Troon Acquires Golf Technology Platform ClubUp

July 27, 2022

Cloud & SaaS

Troon, the global leader in golf and club hospitality management, has acquired ClubUp, a golf technology company that powers caddie programs at 65 clubs and resorts. Troon will invest in and expand ClubUp’s platform while the existing ClubUp team and other stakeholders remain with the business and have taken an equity stake in Troon.

GolfStatus Acquires Golf Fusion

January 21, 2020

Cloud & SaaS

GolfStatus, a Lincoln, Nebraska–based golf tournament management and engagement platform, has acquired Golf Fusion, a provider of hosted websites and event/membership management services for golf facilities and associations. The deal will transition Golf Fusion's national client base onto the GolfStatus platform with a high-touch customer success effort to minimize disruption.