Genius Sports Acquires Sports Innovation Lab
September 18, 2025
Genius Sports has acquired Sports Innovation Lab to combine its official game data with Sports Innovation Lab’s deterministic fan graph and analytics, accelerating the expansion of Genius Sports' media business. The deal integrates Sports Innovation Lab’s fan intelligence into Genius Sports’ FANHub and GeniusIQ ecosystem to deliver deeper audience targeting and sponsorship insights for leagues, brands and agencies.
- Buyers
- Genius Sports
- Targets
- Sports Innovation Lab
- Industry
- Data & Analytics
- Location
- Massachusetts, United States
- Transaction Type
- Buyout
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