Genius Sports Acquires Sports Innovation Lab

September 18, 2025

Genius Sports has acquired Sports Innovation Lab to combine its official game data with Sports Innovation Lab’s deterministic fan graph and analytics, accelerating the expansion of Genius Sports' media business. The deal integrates Sports Innovation Lab’s fan intelligence into Genius Sports’ FANHub and GeniusIQ ecosystem to deliver deeper audience targeting and sponsorship insights for leagues, brands and agencies.

Buyers
Genius Sports
Targets
Sports Innovation Lab
Industry
Data & Analytics
Location
Massachusetts, United States
Transaction Type
Buyout

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