Troon Acquires Golf Technology Platform ClubUp

Troon Acquires CaddieNow

July 8, 2024

Professional Services

Troon, the global leader in golf and club hospitality services, has acquired Lincoln, Nebraska-based CaddieNow, a caddie technology and management company that partners with over 50 clubs across 25 states. The acquisition brings CaddieNow into Troon's caddie services division—alongside CADDIE MASTER and ClubUp—to expand Troon's caddie technology, staffing and management capabilities for private clubs, public courses and resorts.

Troon Acquires Applied Golf Management

July 6, 2023

Restaurants & Hospitality

Troon, the Scottsdale-based golf and club management company, has acquired Applied Golf Management, a New Jersey-based golf and hospitality management firm. The deal brings Troon responsibility for Applied Golf's 13 public and private facilities across New York, New Jersey and Florida and expands Troon's management footprint and capabilities in the Northeast.

Clubessential Holdings Acquires foreUP

February 22, 2021

Cloud & SaaS

Clubessential Holdings, a Battery Ventures-backed provider of club-management SaaS, has acquired foreUP, a cloud-based golf course management software provider headquartered in Pleasant Grove, Utah. The acquisition expands Clubessential's product footprint into the public golf market and integrates foreUP's tee sheet, POS, billing and marketing capabilities into the Clubessential Holdings portfolio.

Troon Acquires The Club at Cordillera

December 11, 2024

Restaurants & Hospitality

Troon, the Scottsdale-based golf and club management company, has purchased The Club at Cordillera, a private 54-hole mountain golf club in Edwards, Colorado, from Wind Rose Holdings LLC. The deal closed December 10, 2024; Troon will retain the existing management team and employees and plans capital improvements including a bunker renovation in 2025.

Troon Acquires ICON Management Services

May 16, 2022

Real Estate

Troon, a Scottsdale-based leader in golf and club hospitality management, has acquired ICON Management Services, a Florida-based golf, tennis, amenity and community association management company founded in 2007. The acquisition expands Troon's HOA, club and community management capabilities and adds ICON's footprint across Florida (including offices in Bradenton, Fort Myers and Orlando) and its approximately 1,800 team members.

TPG Capital and Rory McIlroy's Symphony Ventures Invest in Troon

November 15, 2021

Restaurants & Hospitality

TPG Capital, joined by Rory McIlroy's Symphony Ventures, has agreed to make a significant strategic investment in Troon, the Scottsdale-based golf and club management company. Existing investor Leonard Green & Partners will retain a substantial stake; the capital will be used to accelerate Troon's growth and expand its market-leading services globally.