Coral Tree Partners Invests in Subject Matter

Subject Matter and Kivvit Merge to Form Subject Matter+Kivvit

May 1, 2023

Marketing & Advertising

Subject Matter and Kivvit have combined to form Subject Matter+Kivvit, a national communications and advocacy agency operating under Coral Tree Partners. The combined firm (200+ employees) offers integrated strategic communications, data analytics, government relations, digital strategy, creative content and advertising services and is approaching $100 million in annual revenue.

Coral Tree Partners Invests in Innovative Artists Entertainment; Monroe Capital Provides Financing

April 22, 2025

Media & Entertainment

Coral Tree Partners has made a minority growth investment in Innovative Artists Entertainment, the Santa Monica–headquartered talent agency founded in 1982. Monroe Capital acted as sole lead arranger and administrative agent on a senior credit facility to support the transaction; Innovative Artists has rebranded its existing businesses under the unified Innovative Artists Entertainment name and will continue operating from offices in Santa Monica and New York.

Coral Tree Partners Acquires AMI Entertainment Network from The Gores Group

December 14, 2022

Media & Entertainment

Coral Tree Partners, a Los Angeles-based private equity firm, acquired AMI Entertainment Network from The Gores Group. AMI operates a network of over 30,000 digital jukeboxes and video systems serving bars, restaurants and hospitality venues and is headquartered in Grand Rapids, Michigan.

WindRose Health Investors Makes Majority Growth Investment in SubjectWell

April 30, 2024

Healthcare Services

WindRose Health Investors completed a majority growth investment in SubjectWell, the patient-access marketplace that connects motivated patients to clinical trials and treatments. Terms were not disclosed; SubjectWell's management will remain in place and as active shareholders while WindRose provides growth capital to accelerate product development, machine learning and marketplace expansion.

Copley Equity Partners Invests in Spend Matters

December 9, 2021

Data & Analytics

Copley Equity Partners has made a growth investment in Spend Matters, a Chicago-based tech-enabled data platform that provides procurement technology benchmarking and the TechMatch SaaS application. Spend Matters founder and CEO Jason Busch remains a substantial equity holder and will continue to lead the company; proceeds will be used to scale procurement offerings and expand into adjacent technology markets such as accounts payable, B2B payments, and supply chain analytics.

Sun Capital Affiliate Acquires National Tree Company

November 25, 2019

E-Commerce

An affiliate of Sun Capital Partners has completed a control investment in National Tree Company, a Cranford, New Jersey-based e-commerce wholesaler of seasonal and holiday décor. Sun Capital said it will work with the Puleo family management team to invest in growth, leveraging National Tree's sourcing, dropship fulfillment and retailer relationships to expand product range organically and via strategic acquisitions.