GfK Group Acquires Knowledge Networks Inc.

December 12, 2011

GfK Group has acquired 100% of Knowledge Networks Inc., a US-based provider of online and digital market research solutions, including the probability-based KnowledgePanel. The acquisition strengthens GfK's digital research and media-measurement capabilities and expands its presence in the US market, giving clients access to Knowledge Networks' panels and specialist healthcare panels.

Buyers
GfK Group
Targets
Knowledge Networks Inc.
Location
United States
Transaction Type
Buyout

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