Eureka Equity Partners Invests in Advertiser Perceptions

February 16, 2023

Philadelphia-based private equity firm Eureka Equity Partners has made a significant investment in New York-based Advertiser Perceptions, a provider of research-based market intelligence for the media, advertising and ad tech industries. Terms were not disclosed; Abacus Finance Group provided senior debt and JEGI CLARITY served as advisor to Advertiser Perceptions.

Buyers
Eureka Equity Partners
Targets
Advertiser Perceptions
Location
New York, United States
Transaction Type
Growth capital

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