Mentha Partners with Petite Amélie to Accelerate Growth

Mentha Acquires Jollein to Accelerate International Growth

December 23, 2022

Consumer Products

Mentha has acquired Jollein, the Dutch specialist in baby and toddler products, to support the brand's next phase of international expansion and strengthen Mentha's position in the baby products market. Jollein, founded and led by owners Wim and Marrit Smits, is market leader in the Netherlands and currently active in 41 countries; Mentha will support further professionalization and market share growth.

Mentha Invests in Epplejeck to Fund European Expansion

June 9, 2021

Retail

Mentha has entered into a partnership and made an investment in Epplejeck, the largest equestrian sports retailer in the Benelux, to support a roll-out of additional stores across Europe and to strengthen the company's online channel. Epplejeck operates 16 superstores and a European-reaching webshop and employs more than 300 people.

Mentha Impact Invests in ImpactBuying to Accelerate International Growth

June 3, 2025

Data & Analytics

Mentha Impact has entered a strategic growth partnership with ImpactBuying, the Dutch market leader in supply-chain transparency software, to accelerate the company's international expansion and further develop its data and compliance platform. The investment will support scaling the software platform, verification services and go-to-market in Northwest Europe and beyond to help retailers and producers meet rising ESG and regulatory requirements.

Mentha Invests in Multitubes Group

June 8, 2021

Packaging

Mentha, a Netherlands-based private equity firm, has taken a stake in Multitubes Group to support the company’s organic growth and enable strategic acquisitions. Multitubes, a Dutch manufacturer of sustainable polyethylene tubes serving cosmetics, food, pharmaceutical and industrial customers across Europe, employs about 135 people and will partner with Mentha to scale its sustainability and product-innovation efforts.

Mentha Partners with Erhvervs Webdesign (EWD) to Accelerate Growth

May 8, 2023

Marketing & Advertising

Mentha has made its first investment in Denmark by partnering with the founders of Erhvervs Webdesign (EWD), providing capital and operational support to accelerate EWD's organic growth and buy-and-build expansion across Northern Europe. The founders, Thomas Jensen and Klaus Bisgaard, remain in senior management and retain a substantial shareholding; EWD employs about 70 people and operates five offices across Denmark.

Mentha Invests in Amsterdam Data Collective to Accelerate International Growth

January 11, 2023

Data & Analytics

Amsterdam-based private equity firm Mentha has made a growth investment in Amsterdam Data Collective (ADC) to support the consultancy's international expansion and buy-and-build strategy. As part of the plan ADC will merge with DAMVAD Analytics (about 30 consultants) to accelerate growth in the Nordics and broaden its data science capability.