L2 Capital Partners Acquires Rugs Direct (Winchester Carpet & Rug Co.)

March 15, 2018

Devon, PA-based private equity firm L2 Capital Partners has made a majority equity investment in Winchester Carpet & Rug Co., which operates the e‑retailer Rugs Direct. Dinan Capital Advisors served as exclusive financial advisor to Rugs Direct and its shareholders on the transaction; Rugs Direct is a leading online seller of area rugs and home décor with a catalog of more than 180,000 rugs.

Buyers
L2 Capital Partners
Targets
Winchester Carpet & Rug Co. (Rugs Direct)
Sellers
Shareholders of Winchester Carpet & Rug Co.
Industry
E-Commerce
Location
Virginia, United States
Transaction Type
Buyout

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