Ingenio Acquires Simple Habit from Simple Habit, Inc.

March 29, 2023

Ingenio, LLC (an Alpine Investors portfolio company) has acquired Simple Habit, the meditation and mindfulness app business from Simple Habit Inc., which has rebranded to Sleep Reset, Inc. The deal adds Simple Habit’s library of audio wellness content to Ingenio’s global holistic-wellness marketplace as a foundational content layer to support further organic and inorganic expansion.

Buyers
Ingenio, LLC, Alpine Investors
Targets
Simple Habit
Sellers
Simple Habit Inc. (rebranded to Sleep Reset, Inc.)
Platforms
Ingenio, LLC
Industry
Software
Location
California, United States
Transaction Type
Addon

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