Outside Interactive Acquires MapMyFitness from Under Armour

Francisco Partners Acquires MyFitnessPal from Under Armour

October 30, 2020

Software

Francisco Partners has agreed to acquire the MyFitnessPal platform from Under Armour for $345 million (including potential earn-outs), a transaction expected to close in Q4 2020 subject to customary conditions. Under Armour said the sale is part of a strategic simplification to focus on its core consumer business, while Francisco Partners plans to operate MyFitnessPal as a standalone company to pursue recurring-revenue growth.

Outside Acquires Pinkbike, CyclingTips, and Trailforks

July 14, 2021

Media & Entertainment

Outside, the Boulder-based active-lifestyle media company, has acquired Pinkbike and its sister brands CyclingTips and Trailforks to expand its leadership in cycling content and mapping technology. The acquisitions bring large audiences and Trailforks' GPS-enabled trail database into Outside's ecosystem and will be integrated with the company's Outside+ membership.

SMX Acquires Outside Analytics

November 16, 2023

Aerospace & Defense

SMX, a provider of mission support and digital transformation services, has acquired Outside Analytics, a Colorado-based software engineering and data analytics firm focused on the National Security Space community. The acquisition adds geospatial analytics, sensor data processing, and visualization capabilities to SMX and expands its footprint in the national security space market; financial terms were not disclosed.

iFIT Acquires Sweat, the Women's Digital Fitness App

July 13, 2021

Consumer Products

iFIT Health & Fitness Inc. has acquired Sweat, the Adelaide-based digital fitness platform founded by Kayla Itsines and Tobi Pearce. Sweat will remain a standalone brand and continue to be led by its co-founders as iFIT looks to expand its subscription content, international reach and women's-focused fitness offerings; financial terms were not disclosed.

Outside Interactive Inc. Acquires Inntopia

February 6, 2025

Cloud & SaaS

Outside Interactive Inc., the Boulder-based outdoor media and active-lifestyle platform, has acquired Inntopia, a Stowe, Vermont–based provider of booking, marketing, and business intelligence SaaS for resorts and travel destinations. The deal combines Outside's large audience and event/advertising network with Inntopia's booking technology to create an integrated adventure travel booking and insights platform; terms were not disclosed.

Strava Acquires Recover Athletics

May 18, 2022

Healthcare Services

Strava has acquired Recover Athletics, a prehab and injury-prevention app for runners, integrating Recover's personalized exercise plans and algorithms into Strava's subscription offering. The acquisition gives Strava subscribers access to Recover content and aims to expand Strava's athlete experience by adding injury-prevention capabilities across sports.