iFIT Acquires Sweat, the Women's Digital Fitness App
July 13, 2021
iFIT Health & Fitness Inc. has acquired Sweat, the Adelaide-based digital fitness platform founded by Kayla Itsines and Tobi Pearce. Sweat will remain a standalone brand and continue to be led by its co-founders as iFIT looks to expand its subscription content, international reach and women's-focused fitness offerings; financial terms were not disclosed.
- Buyers
- iFIT Health & Fitness Inc.
- Targets
- Sweat
- Industry
- Consumer Products
- Location
- South Australia, Australia
- Transaction Type
- Buyout
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