ABC Financial Acquires GymSales
July 22, 2020
ABC Financial, a Thoma Bravo–backed provider of club management software, has acquired GymSales, an international provider of fitness sales management tools based in Melbourne. The acquisition adds GymSales' lead capture, nurture and sales-conversion capabilities as an add-on module to ABC's DataTrak platform to improve member acquisition and upsell performance for club operators.
- Buyers
- ABC Financial
- Targets
- GymSales
- Platforms
- ABC Financial
- Industry
- Cloud & SaaS
- Location
- Victoria, Australia
- Transaction Type
- Addon
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