ABC Financial Acquires GymSales

July 22, 2020

ABC Financial, a Thoma Bravo–backed provider of club management software, has acquired GymSales, an international provider of fitness sales management tools based in Melbourne. The acquisition adds GymSales' lead capture, nurture and sales-conversion capabilities as an add-on module to ABC's DataTrak platform to improve member acquisition and upsell performance for club operators.

Buyers
ABC Financial
Targets
GymSales
Platforms
ABC Financial
Industry
Cloud & SaaS
Location
Victoria, Australia
Transaction Type
Addon

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