Blackstone Tactical Opportunities Acquires Majority Stake in New Tradition Media
June 12, 2023
Funds managed by Blackstone Tactical Opportunities acquired a majority stake in New Tradition, a U.S. out-of-home (OOH) media operator that owns and operates large-format digital and static signage across major U.S. markets. The investment will support New Tradition's expansion of its footprint and strengthen its real estate and advertising relationships while the company's founding management team remains in place and retains significant equity.
- Buyers
- Blackstone Tactical Opportunities (funds managed by Blackstone)
- Targets
- New Tradition Media
- Industry
- Marketing & Advertising
- Location
- New York, United States
- Transaction Type
- Buyout
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