New Tradition Acquires Los Angeles Billboard Inventory from Becker Boards
April 2, 2024
New Tradition, a Blackstone-backed out-of-home media company, acquired a portfolio of Los Angeles billboard inventory from Becker Boards, adding 11 static walls/bulletins and 10 digital bulletin faces. The acquisition expands New Tradition's Los Angeles footprint to over 140 large-format digital and static signs, extending reach into new neighborhoods along the I-605 and Oakwood west of Silver Lake.
- Buyers
- New Tradition
- Targets
- Becker Boards
- Sellers
- Becker Boards
- Platforms
- New Tradition
- Industry
- Media & Entertainment
- Location
- Arizona, United States
- Transaction Type
- Addon
Explore More
Related Acquisitions
-
Blackstone Tactical Opportunities Acquires Majority Stake in New Tradition Media
June 12, 2023
Marketing & Advertising
Funds managed by Blackstone Tactical Opportunities acquired a majority stake in New Tradition, a U.S. out-of-home (OOH) media operator that owns and operates large-format digital and static signage across major U.S. markets. The investment will support New Tradition's expansion of its footprint and strengthen its real estate and advertising relationships while the company's founding management team remains in place and retains significant equity.
-
Link Media Outdoor Acquires Thomas Outdoor Advertising Assets
January 27, 2021
Marketing & Advertising
Link Media Outdoor, a wholly owned subsidiary of Boston Omaha Corporation, purchased the outdoor advertising assets of Thomas Outdoor Advertising, Inc., acquiring 368 billboard faces located in Manhattan and central Kansas. The acquired inventory will be managed from Link's Kansas City office and expands Link's existing Kansas footprint; the sellers included Thomas Outdoor Advertising and family owners Bart Thomas, Layton Thomas and Jim Wells.
-
The Brand Leader Acquires Benson Marketing Group
February 16, 2023
Marketing & Advertising
The Brand Leader, a Greenville-based creative agency, acquired Benson Marketing Group, a New York–based wine and spirits marketing agency. The deal folds Benson into TBL to add specialized wine & spirits advertising, branding, design, and digital capabilities while expanding TBL's sector coverage.
-
Adams Outdoor Advertising Acquires Scotty Outdoor
September 30, 2025
Marketing & Advertising
Adams Outdoor Advertising has acquired Scotty Outdoor, adding 132 static billboard faces and 3 digital faces across North and South Carolina. The acquisition expands Adams' out-of-home footprint across key Carolina markets (from Boone and Charlotte to Emerald Isle and Columbia), strengthening its regional advertising coverage.
-
AllOver Media Acquires Boxi
August 31, 2023
Media & Entertainment
AllOver Media, a ShoreView Industries portfolio company, has acquired Boxi, a California-based tech-infused truck media company and the nation's largest truck advertising platform. The acquisition strengthens AllOver Media's truck advertising division by adding Boxi's vehicle inventory, measurement dashboard and proprietary technology to its multi-platform out-of-home (OOH) offerings.
-
Shamrock Capital Acquires Bayard Advertising
January 27, 2021
Marketing & Advertising
Los Angeles-based Shamrock Capital has acquired Bayard Advertising, a nearly 100-year-old, family-owned recruitment marketing agency. The acquisition will support Bayard's growth and expansion of its recruitment marketing, employer branding, programmatic media and analytics capabilities; terms were not disclosed.
Track M&A activity that matters to you
Get real-time deal alerts, build buyer lists with AI, and access our full acquisition database. Start your free trial today.