Evestar Acquires Paspartoo to Expand Shopify & CRO Capabilities

Avenue Z Acquires Shopify Premier Partner Varfaj

February 19, 2026

Marketing & Advertising

Avenue Z, a Miami-based hybrid marketing and PR agency, has acquired Varfaj, a Shopify design and development premier partner, to build a full‑funnel growth platform for direct‑to‑consumer brands. Varfaj will be rebranded as Avenue Z, its founder David Conforti will join as Chief Growth Officer, and its Shopify development, CRO and proprietary frameworks will integrate into Avenue Z’s Miami headquarters to expand ecommerce and AI‑led commerce capabilities.

Celero Commerce Acquires Everest Payment Solutions

December 14, 2021

Payments & Fintech

Celero Commerce acquired Florida-based Everest Payment Solutions, a national provider of payment processing services, expanding Celero's merchant footprint and capabilities. With the acquisition Celero will serve over 45,000 merchants and process more than $18 billion in annual card volume, while combining Everest's local, bundled technology solutions with Celero's platform and business management tools.

Ultra Commerce Acquires Vesta eCommerce

June 22, 2021

Cloud & SaaS

Ultra Commerce has acquired Vesta eCommerce, a SaaS product data management provider, to integrate Vesta's PIM and product data capabilities into Ultra's enterprise eCommerce platform. The acquisition and a concurrent capital raise (with a cornerstone institutional investor and a strategic investor) aim to accelerate product development, sales and global expansion.

Revyrie Acquires Myntr to Expand E‑Commerce Capabilities

January 17, 2024

Marketing & Advertising

Los Angeles-based venture studio Revyrie has acquired New York e‑commerce agency Myntr in an all-cash deal. The acquisition expands Revyrie’s digital commerce and retail services capabilities, adding Shopify development, conversion optimization, and creative services to its portfolio.

Instacart Acquires Wynshop to Expand Enterprise E‑commerce Solutions

May 1, 2025

E-Commerce

Instacart has acquired Wynshop, a Fort Lauderdale–based provider of e-commerce solutions for grocers and retailers, to deepen its enterprise technology offerings and integrate Wynshop capabilities into Instacart’s Storefront Pro and other retailer-facing products. Wynshop will operate as a wholly owned subsidiary, and Instacart plans to bring its e-commerce, advertising, fulfillment, and in‑store solutions to Wynshop partners over time.

Verndale Acquires Vaan Group

January 8, 2026

Marketing & Advertising

Verndale has acquired Vaan Group, a Shopify Platinum design and technology agency, to establish a dedicated D2C commerce practice and deepen its Shopify design, build, and optimization capabilities. The deal expands Verndale's ability to deliver end-to-end Shopify storefronts, platform migrations, headless builds, and conversion optimization for DTC, luxury, and lifestyle brands.