Avenue Z Acquires Shopify Premier Partner Varfaj

February 19, 2026

Avenue Z, a Miami-based hybrid marketing and PR agency, has acquired Varfaj, a Shopify design and development premier partner, to build a full‑funnel growth platform for direct‑to‑consumer brands. Varfaj will be rebranded as Avenue Z, its founder David Conforti will join as Chief Growth Officer, and its Shopify development, CRO and proprietary frameworks will integrate into Avenue Z’s Miami headquarters to expand ecommerce and AI‑led commerce capabilities.

Buyers
Avenue Z
Targets
Varfaj
Location
Florida, United States
Transaction Type
Buyout

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