Genpact Acquires Something Digital

Genpact Acquires Digital Consultancy Rightpoint

October 15, 2019

Consulting

Genpact has signed a definitive agreement to acquire Chicago-based digital consultancy Rightpoint to combine experience innovation with Genpact's process and digital capabilities. Rightpoint will continue to be led by co-founder Ross Freedman as CEO and will expand its offerings and global reach through Genpact's client base and platform.

Genpact's Rightpoint Acquires Hoodoo Digital

January 4, 2022

IT Services

Genpact has acquired Hoodoo Digital, a Salt Lake City-based digital experience consultancy and Adobe Platinum Solution Partner, and will fold the business into its Rightpoint experience unit. The acquisition expands Rightpoint's Adobe Experience Cloud and AEM implementation capabilities; Canaccord Genuity served as exclusive financial advisor to Hoodoo Digital.

Accenture Acquires Superdigital

August 19, 2025

Marketing & Advertising

Accenture has acquired Superdigital, a U.S.-based social and influencer agency, and will integrate it into Accenture Song to strengthen social, influencer and short-form content capabilities. Superdigital, founded in 2013 with a team of roughly 40–60 people, will bolster Accenture Song's offerings across audience strategy, community engagement, content, commerce and measurement; financial terms were not disclosed.

Omnicom Group Acquires TA Digital

March 2, 2022

Marketing & Advertising

Omnicom Group Inc. has acquired global digital experience consultancy TA Digital to expand the digital transformation, content management, commerce, and customer experience capabilities of its Omnicom Precision Marketing Group. Canaccord Genuity served as exclusive financial advisor to TA Digital; TA Digital's management team will remain in place and continue to operate under the TA Digital brand.

ZS Acquires Digital Additive

June 11, 2024

Marketing & Advertising

ZS, the Evanston, Illinois-based management consulting and technology firm, has acquired Digital Additive, an Atlanta-based Salesforce-focused digital marketing agency. The acquisition strengthens ZS's end-to-end customer engagement capabilities, bolstering its digital data and analytics, customer orchestration and marketing activation offerings.

Concentrix Acquires SAI Digital

September 3, 2025

IT Services

Concentrix Corporation has acquired SAI Digital, an end-to-end digital commerce and customer experience technology solutions provider, to strengthen its digital, AI and e-commerce capabilities across the Asia Pacific region. The deal brings SAI Digital's delivery center in Vietnam and regional expertise (notably serving Japan, Korea and Singapore) into Concentrix's APAC operations; terms were not disclosed.