Accenture Acquires Superdigital

Accenture Acquires Unlimited to Bolster CRM and Customer Relevance Capabilities

April 10, 2024

Marketing & Advertising

Accenture has acquired Unlimited, the integrated customer engagement agency, and will fold the business into Accenture Song to strengthen CRM, customer strategy, and generative AI-powered marketing capabilities. Unlimited—headquartered in London with nearly 600 employees and comprising TMW, Walnut, Health Unlimited and Nelson Bostock—will augment Accenture Song’s data, behavioral science and CRM activation offerings.

Accenture Acquires Incapsulate

November 28, 2023

IT Services

Accenture has acquired Incapsulate, a Washington, D.C.-based digital transformation consulting firm specializing in Salesforce solutions. The deal (terms undisclosed) brings more than 275 Salesforce practitioners and engineers into Accenture's Salesforce Business Group to strengthen its capabilities across public sector, insurance and financial services clients.

Genpact Acquires Something Digital

October 5, 2020

Marketing & Advertising

Genpact has acquired e-commerce agency Something Digital and will integrate the business into its experience arm, Rightpoint, to expand commerce and customer experience capabilities. 7 Mile Advisors served as exclusive sell‑side advisor; terms were not disclosed.

Accenture Acquires End-to-End Analytics

November 23, 2020

Data & Analytics

Accenture has agreed to acquire End-to-End Analytics, a Palo Alto–based analytics and data science consultancy with additional offices in Brazil. The acquisition brings more than 70 analytics professionals and specialized assets in supply chain, forecasting, pricing, marketing and customer analytics into Accenture's Applied Intelligence practice to expand its analytics, AI and data capabilities across the Americas.

ZS Acquires Digital Additive

June 11, 2024

Marketing & Advertising

ZS, the Evanston, Illinois-based management consulting and technology firm, has acquired Digital Additive, an Atlanta-based Salesforce-focused digital marketing agency. The acquisition strengthens ZS's end-to-end customer engagement capabilities, bolstering its digital data and analytics, customer orchestration and marketing activation offerings.

Accenture Acquires The Storytellers

October 13, 2023

Consulting

Accenture has acquired The Storytellers, a London-based creative change management consultancy that partners with C-suite leaders to develop narratives and activate transformational change. The acquisition strengthens Accenture’s Talent & Organization / Human Potential capabilities by adding storytelling, facilitation, creative communications and immersive experience skills to its consulting offerings; terms were not disclosed.