Accenture Acquires Unlimited to Bolster CRM and Customer Relevance Capabilities

Accenture Acquires Infinity Works

February 16, 2021

Cloud & SaaS

Accenture has acquired UK-based cloud and digital transformation consultancy Infinity Works to strengthen and expand the cloud delivery and engineering capabilities of Accenture Cloud First in the United Kingdom. Infinity Works, headquartered in Leeds with approximately 440 employees, brings cloud, data, design and full‑stack engineering expertise and partnerships with AWS and Snowflake. Terms of the acquisition were not disclosed.

Accenture Acquires Incapsulate

November 28, 2023

IT Services

Accenture has acquired Incapsulate, a Washington, D.C.-based digital transformation consulting firm specializing in Salesforce solutions. The deal (terms undisclosed) brings more than 275 Salesforce practitioners and engineers into Accenture's Salesforce Business Group to strengthen its capabilities across public sector, insurance and financial services clients.

Accenture Acquires End-to-End Analytics

November 23, 2020

Data & Analytics

Accenture has agreed to acquire End-to-End Analytics, a Palo Alto–based analytics and data science consultancy with additional offices in Brazil. The acquisition brings more than 70 analytics professionals and specialized assets in supply chain, forecasting, pricing, marketing and customer analytics into Accenture's Applied Intelligence practice to expand its analytics, AI and data capabilities across the Americas.

Accenture Acquires MomentumABM

September 4, 2025

Marketing & Advertising

Accenture has acquired MomentumABM, a UK-headquartered B2B marketing growth consultancy known for account‑based marketing (ABM) advisory. MomentumABM (about 90 specialists, based in London and Boston) will join Accenture Song to strengthen Accenture's B2B marketing, ABM and marketing advisory capabilities.

Accenture Acquires Superdigital

August 19, 2025

Marketing & Advertising

Accenture has acquired Superdigital, a U.S.-based social and influencer agency, and will integrate it into Accenture Song to strengthen social, influencer and short-form content capabilities. Superdigital, founded in 2013 with a team of roughly 40–60 people, will bolster Accenture Song's offerings across audience strategy, community engagement, content, commerce and measurement; financial terms were not disclosed.

Accenture Acquires The Lumery

March 5, 2024

Marketing & Advertising

Accenture has acquired The Lumery, a Melbourne-based marketing technology consultancy, to strengthen Accenture Song's martech and customer-experience capabilities in Australia. The Lumery's ~80-person team and offices in Melbourne, Sydney and Bengaluru will join Accenture Song to boost personalization, CRM, loyalty, testing, and automation offerings.