Omnicell Acquires MarkeTouch Media
December 31, 2021
Omnicell, Inc. acquired pharmacy software and patient engagement provider MarkeTouch Media, LLC for $82 million in cash. The deal expands Omnicell’s EnlivenHealth footprint in the retail and specialty pharmacy markets and adds MarkeTouch’s mobile/web-based SaaS patient engagement capabilities to accelerate Omnicell’s SaaS roadmap.
- Buyers
- Omnicell, Inc.
- Targets
- MarkeTouch Media, LLC
- Industry
- Healthcare Services
- Location
- Texas, United States
- Transaction Type
- Buyout
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