The Arena Group Acquires AMG/Parade

Ariela & Associates International Acquires Parade

August 15, 2023

Consumer Products

Ariela & Associates International (AAi) has acquired inclusive, digitally native intimates brand Parade. Parade will operate as a division within AAi, maintaining its creative identity while leveraging AAi’s sourcing, design and forecasting capabilities to scale in the U.S. and globally.

The Arena Group Acquires Fexy Studios

January 12, 2023

Media & Entertainment

The Arena Group Holdings, Inc. (NYSE American: AREN) has acquired Fexy Studios, an award-winning creative agency that produces television, streaming and digital video programming and branded content. The acquisition expands The Arena Group’s video production and distribution capabilities and broadens food coverage within its Parade Lifestyle Media Group, with Fexy leadership joining The Arena Group team.

Playfly Sports Acquires Paragon Marketing Group

March 10, 2025

Marketing & Advertising

Playfly Sports has acquired Paragon Marketing Group to expand its capabilities in brand consulting, event creation, content development and live sports production, particularly across the high-school sports landscape. Paragon will operate as a wholly owned subsidiary called Paragon Sports Marketing, with founding partners Rashid Ghazi and Julie Simmons overseeing the unit to integrate Paragon’s events, media relationships and client partnerships into Playfly’s commercial platform.

The Arena Group Acquires Golf Publisher Morning Read

September 27, 2022

Media & Entertainment

The Arena Group (NYSE: AREN), owner of Sports Illustrated, acquired golf publisher Morning Read from Buffalo Groupe, LLC to expand its sports vertical and rebrand its golf coverage as SI Golf. The deal brings Morning Read's editorial team, newsletter audience and e-commerce business into The Arena Group to accelerate audience and revenue growth for its golf coverage.

Prodege Acquires AdGate Media

July 11, 2022

Marketing & Advertising

Prodege, a marketing and consumer insights platform, has acquired AdGate Media, a New York–based digital advertising company that connects users of websites and apps with premium brands. The acquisition expands Prodege’s audience and ad monetization capabilities as it continues building its consumer insights and advertising portfolio.

Gallery Media Group Acquires Coveteur

May 1, 2025

Media & Entertainment

Gallery Media Group (GMG), the publisher behind PureWow, has acquired fashion and beauty outlet Coveteur. The deal — GMG's first acquisition — will relaunch Coveteur under GMG's portfolio (terms undisclosed) with an emphasis on video, shopping, and social storytelling and sponsorships from Rabanne, Don Julio and Amazon.