Playfly Sports Acquires Paragon Marketing Group
March 10, 2025
Playfly Sports has acquired Paragon Marketing Group to expand its capabilities in brand consulting, event creation, content development and live sports production, particularly across the high-school sports landscape. Paragon will operate as a wholly owned subsidiary called Paragon Sports Marketing, with founding partners Rashid Ghazi and Julie Simmons overseeing the unit to integrate Paragon’s events, media relationships and client partnerships into Playfly’s commercial platform.
- Buyers
- Playfly Sports
- Targets
- Paragon Marketing Group
- Industry
- Marketing & Advertising
- Location
- Illinois, United States
- Transaction Type
- Buyout
Explore More
Related Acquisitions
-
Luxaviation Group Acquires Paragon Aviation Group
May 27, 2024
Aerospace & Defense
Luxaviation Group has completed the full acquisition of Paragon Aviation Group, integrating Paragon’s network of FBOs and international handling agents into Luxaviation’s global business aviation platform. The deal expands Luxaviation’s fixed-base operator (FBO) network to over 140 locations and strengthens its global service offerings for general and business aviation customers.
-
Playfly Sports Acquires Premier Partnerships
January 10, 2022
Marketing & Advertising
Playfly Sports has acquired Premier Partnerships, a naming rights, sponsorship sales, valuation and consulting agency, and will integrate it into a new Playfly Premier Partnerships division. The move expands Playfly’s naming rights and sponsorship capabilities and brings Premier’s leadership team into Playfly’s organization to support growth across sports, entertainment and venue clients.
-
Playfly Sports Acquires The Aspire Group to Expand Ticketing and Hospitality Capabilities
May 3, 2023
Marketing & Advertising
Playfly Sports has acquired The Aspire Group to form the cornerstone of a new tech-infused Playfly Gameday division, expanding Playfly's ticketing, hospitality, and fan-engagement capabilities. The deal adds Aspire’s team of 166 employees and its experience with more than 300 collegiate and professional partners to Playfly’s platform to drive matchday revenues and advanced fan analytics.
-
Playfly Sports Acquires OUTFRONT Media Sports, Collegiate Star League and World Gaming Network
September 17, 2020
Media & Entertainment
Playfly Sports, a Philadelphia-based sports marketing firm led by Michael Schreiber and backed by investors Access Holdings and Sinclair Broadcast Group, has acquired and rebranded OUTFRONT Media Sports LLC as Playfly Sports Properties and also acquired the Collegiate Star League (CSL) and World Gaming Network (WGN). The moves expand Playfly's multimedia-rights, collegiate and esports capabilities across universities, high school associations and amateur/semi-pro esports networks; terms were not disclosed.
-
Tradespace Acquires Paragon
November 10, 2025
AI & Machine Learning
Tradespace has acquired Paragon, an AI-driven patent-drafting startup founded by Princeton computer science students, to integrate Paragon’s transparent, traceable patent-drafting technology into its IP management platform. The deal brings Paragon’s founding team into Tradespace and positions Tradespace as an AI-powered platform supporting the full intellectual property lifecycle, accelerating patent drafting and reducing time and cost for corporate, university, and independent inventors.
-
Playfly Sports Acquires Home Team Sports, Impression Sports and FOX Sports College Properties from FOX Sports
March 3, 2021
Marketing & Advertising
Playfly Sports acquired three sales divisions from FOX Sports—Home Team Sports, Impression Sports, and FOX Sports College Properties—to expand its sports marketing and multimedia-rights capabilities across professional, collegiate and high-school sports. The deal bolsters Playfly's platform (backed by Access Holdings) with additional broadcast sales, college multimedia rights and creative/experiential marketing teams to help brands reach millions of U.S. sports fans.
Track M&A activity that matters to you
Get real-time deal alerts, build buyer lists with AI, and access our full acquisition database. Start your free trial today.