Playfly Sports Acquires Home Team Sports, Impression Sports and FOX Sports College Properties from FOX Sports

Playfly Sports Acquires OUTFRONT Media Sports, Collegiate Star League and World Gaming Network

September 17, 2020

Media & Entertainment

Playfly Sports, a Philadelphia-based sports marketing firm led by Michael Schreiber and backed by investors Access Holdings and Sinclair Broadcast Group, has acquired and rebranded OUTFRONT Media Sports LLC as Playfly Sports Properties and also acquired the Collegiate Star League (CSL) and World Gaming Network (WGN). The moves expand Playfly's multimedia-rights, collegiate and esports capabilities across universities, high school associations and amateur/semi-pro esports networks; terms were not disclosed.

Playfly Sports Acquires Premier Partnerships

January 10, 2022

Marketing & Advertising

Playfly Sports has acquired Premier Partnerships, a naming rights, sponsorship sales, valuation and consulting agency, and will integrate it into a new Playfly Premier Partnerships division. The move expands Playfly’s naming rights and sponsorship capabilities and brings Premier’s leadership team into Playfly’s organization to support growth across sports, entertainment and venue clients.

Playfly Sports Acquires The Aspire Group to Expand Ticketing and Hospitality Capabilities

May 3, 2023

Marketing & Advertising

Playfly Sports has acquired The Aspire Group to form the cornerstone of a new tech-infused Playfly Gameday division, expanding Playfly's ticketing, hospitality, and fan-engagement capabilities. The deal adds Aspire’s team of 166 employees and its experience with more than 300 collegiate and professional partners to Playfly’s platform to drive matchday revenues and advanced fan analytics.

Playfly Sports Acquires Paragon Marketing Group

March 10, 2025

Marketing & Advertising

Playfly Sports has acquired Paragon Marketing Group to expand its capabilities in brand consulting, event creation, content development and live sports production, particularly across the high-school sports landscape. Paragon will operate as a wholly owned subsidiary called Paragon Sports Marketing, with founding partners Rashid Ghazi and Julie Simmons overseeing the unit to integrate Paragon’s events, media relationships and client partnerships into Playfly’s commercial platform.

underdog & company (backed by NewSpring Holdings) Acquires Altius Sports Partners

November 6, 2023

Marketing & Advertising

underdog & company, a NewSpring Holdings‑backed marketing and brand experience firm, has acquired Altius Sports Partners, a collegiate athletics advisory and NIL services provider. Playfly Sports sold its minority stake as part of the deal; the acquisition is positioned as an add‑on to underdog's growing platform to expand capabilities across college athletics, NIL programs, and brand campaigns.

Playmaker Capital Acquires The Sports Drop

April 8, 2022

Media & Entertainment

Playmaker Capital Inc., a Toronto-based digital sports media company, has acquired U.S.-based sports publisher The Sports Drop. The acquisition expands Playmaker's U.S. audience reach (The Sports Drop averages ~30 million monthly page views) and brings The Sports Drop's founder, Mike Bellom, into Playmaker's senior leadership to drive paid media and monetization synergies.