Playmaker Capital Acquires The Sports Drop

Playmaker Capital Acquires World Soccer Talk

July 5, 2022

Media & Entertainment

Playmaker Capital Inc. acquired 100% of the digital assets of Double Decker Group, LLC dba World Soccer Talk to expand its North American soccer media footprint and add an affiliate-driven revenue asset. Consideration is up to US$1.15 million (US$350k cash at closing, 510,000 Playmaker common shares, and up to US$500k in earn-outs).

Playmaker Capital Acquires Two-Up Agency

August 31, 2021

Software

Playmaker Capital Inc. acquired Two-Up Agency Ltd., a London- and Krakow-based digital product agency serving the online gaming and sports betting industries. The acquisition (100% of Two-Up) expands Playmaker's technology capabilities and integrates Two-Up's products into Playmaker Bench; consideration was up to US$5.75 million including cash, shares and earn-outs.

Better Collective Acquires Playmaker HQ

July 3, 2023

Media & Entertainment

Better Collective has acquired South Florida–based sports and entertainment media platform Playmaker HQ for up to $54.0 million (including a $15.0 million upfront cash payment and performance-based earnouts). The acquisition expands Better Collective’s social media presence, content production capabilities and advertiser sponsorship monetization by adding Playmaker’s creator talent, large social following and U.S. distribution reach.

Playmaker Capital Acquires Spanish-Language Sports Video Platform Cracks

January 11, 2022

Media & Entertainment

Playmaker Capital Inc. acquired Mexico-based video-first sports media platform Cracks, purchasing 100% of its digital assets, marks and copyrights for up to US$1.7 million (US$0.4m on closing plus up to US$1.3m in performance-based payments). The acquisition expands Playmaker's video production and monetization capabilities and boosts its reach across Latin American and U.S. Hispanic soccer audiences.

Playmaker Capital Acquires Yardbarker (YB Media LLC)

July 26, 2021

Media & Entertainment

Playmaker Capital Inc. (TSX-V: PMKR) acquired California-based sports and entertainment digital media business YB Media LLC (d/b/a Yardbarker) pursuant to a purchase agreement dated July 26, 2021. The deal consideration is up to US$24 million (US$10M cash, US$8M equity on closing, plus up to US$6M contingent/earnout), and brings Playmaker more than four million monthly unique users and 350,000+ daily newsletter subscribers to accelerate its U.S. growth and expand its sports media ecosystem.

Playmaker Capital Acquires JuanFutbol Digital Assets

August 3, 2022

Media & Entertainment

Playmaker Capital Inc. acquired 100% of the digital assets of JuanFutbol from Soccerly SAPI de C.V. for up to US$2.8 million (cash, Playmaker shares and earn-out). The deal adds JuanFutbol (plus JuanBeisbol and FridaPop) to Playmaker's portfolio to accelerate growth in the Mexican and U.S. Hispanic sports markets and to strengthen branded-content, social and short-form video capabilities.