Playmaker Capital Acquires Spanish-Language Sports Video Platform Cracks

Playmaker Capital Acquires JuanFutbol Digital Assets

August 3, 2022

Media & Entertainment

Playmaker Capital Inc. acquired 100% of the digital assets of JuanFutbol from Soccerly SAPI de C.V. for up to US$2.8 million (cash, Playmaker shares and earn-out). The deal adds JuanFutbol (plus JuanBeisbol and FridaPop) to Playmaker's portfolio to accelerate growth in the Mexican and U.S. Hispanic sports markets and to strengthen branded-content, social and short-form video capabilities.

Playmaker Capital Acquires The Sports Drop

April 8, 2022

Media & Entertainment

Playmaker Capital Inc., a Toronto-based digital sports media company, has acquired U.S.-based sports publisher The Sports Drop. The acquisition expands Playmaker's U.S. audience reach (The Sports Drop averages ~30 million monthly page views) and brings The Sports Drop's founder, Mike Bellom, into Playmaker's senior leadership to drive paid media and monetization synergies.

Playmaker Capital Inc. Acquires Futmarketing

January 5, 2022

Marketing & Advertising

Playmaker Capital Inc. acquired Futmarketing, a leading Brazilian digital media and marketing group focused on soccer, for aggregate consideration of US$4.1 million. The acquisition adds over 60 million social media followers and a Brazilian editorial property (Antenados no Futebol) to Playmaker's Futbol Sites portfolio to accelerate audience growth in Brazil.

Playmaker Capital Acquires World Soccer Talk

July 5, 2022

Media & Entertainment

Playmaker Capital Inc. acquired 100% of the digital assets of Double Decker Group, LLC dba World Soccer Talk to expand its North American soccer media footprint and add an affiliate-driven revenue asset. Consideration is up to US$1.15 million (US$350k cash at closing, 510,000 Playmaker common shares, and up to US$500k in earn-outs).

Better Collective Acquires Playmaker HQ

July 3, 2023

Media & Entertainment

Better Collective has acquired South Florida–based sports and entertainment media platform Playmaker HQ for up to $54.0 million (including a $15.0 million upfront cash payment and performance-based earnouts). The acquisition expands Better Collective’s social media presence, content production capabilities and advertiser sponsorship monetization by adding Playmaker’s creator talent, large social following and U.S. distribution reach.

Playmaker Capital Acquires La Poche Bleue

August 8, 2023

Media & Entertainment

Playmaker Capital Inc. (TSXV: PMKR) has acquired La Poche Bleue, a Quebec-based sports media and entertainment group, for up to CAD$8.8 million. The deal provides Playmaker with immediate access to the Quebec market and a portfolio of video-podcast properties and branded consumer products; La Poche Bleue's co-founders and managing director will remain with the business.