Playmaker Capital Inc. Acquires Futmarketing
January 5, 2022
Playmaker Capital Inc. acquired Futmarketing, a leading Brazilian digital media and marketing group focused on soccer, for aggregate consideration of US$4.1 million. The acquisition adds over 60 million social media followers and a Brazilian editorial property (Antenados no Futebol) to Playmaker's Futbol Sites portfolio to accelerate audience growth in Brazil.
- Buyers
- Playmaker Capital Inc., Futbol Sites (Playmaker subsidiary)
- Targets
- Futmarketing
- Industry
- Marketing & Advertising
- Location
- Brazil
- Transaction Type
- Buyout
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