Playmaker Capital Acquires JuanFutbol Digital Assets

Playmaker Capital Inc. Acquires Futmarketing

January 5, 2022

Marketing & Advertising

Playmaker Capital Inc. acquired Futmarketing, a leading Brazilian digital media and marketing group focused on soccer, for aggregate consideration of US$4.1 million. The acquisition adds over 60 million social media followers and a Brazilian editorial property (Antenados no Futebol) to Playmaker's Futbol Sites portfolio to accelerate audience growth in Brazil.

Playmaker Capital Acquires Spanish-Language Sports Video Platform Cracks

January 11, 2022

Media & Entertainment

Playmaker Capital Inc. acquired Mexico-based video-first sports media platform Cracks, purchasing 100% of its digital assets, marks and copyrights for up to US$1.7 million (US$0.4m on closing plus up to US$1.3m in performance-based payments). The acquisition expands Playmaker's video production and monetization capabilities and boosts its reach across Latin American and U.S. Hispanic soccer audiences.

Playmaker Capital Acquires World Soccer Talk

July 5, 2022

Media & Entertainment

Playmaker Capital Inc. acquired 100% of the digital assets of Double Decker Group, LLC dba World Soccer Talk to expand its North American soccer media footprint and add an affiliate-driven revenue asset. Consideration is up to US$1.15 million (US$350k cash at closing, 510,000 Playmaker common shares, and up to US$500k in earn-outs).

Playmaker Capital Acquires The Sports Drop

April 8, 2022

Media & Entertainment

Playmaker Capital Inc., a Toronto-based digital sports media company, has acquired U.S.-based sports publisher The Sports Drop. The acquisition expands Playmaker's U.S. audience reach (The Sports Drop averages ~30 million monthly page views) and brings The Sports Drop's founder, Mike Bellom, into Playmaker's senior leadership to drive paid media and monetization synergies.

Playmaker Capital Acquires Two-Up Agency

August 31, 2021

Software

Playmaker Capital Inc. acquired Two-Up Agency Ltd., a London- and Krakow-based digital product agency serving the online gaming and sports betting industries. The acquisition (100% of Two-Up) expands Playmaker's technology capabilities and integrates Two-Up's products into Playmaker Bench; consideration was up to US$5.75 million including cash, shares and earn-outs.

Better Collective Acquires Playmaker HQ

July 3, 2023

Media & Entertainment

Better Collective has acquired South Florida–based sports and entertainment media platform Playmaker HQ for up to $54.0 million (including a $15.0 million upfront cash payment and performance-based earnouts). The acquisition expands Better Collective’s social media presence, content production capabilities and advertiser sponsorship monetization by adding Playmaker’s creator talent, large social following and U.S. distribution reach.