underdog & company (backed by NewSpring Holdings) Acquires Altius Sports Partners
November 6, 2023
underdog & company, a NewSpring Holdings‑backed marketing and brand experience firm, has acquired Altius Sports Partners, a collegiate athletics advisory and NIL services provider. Playfly Sports sold its minority stake as part of the deal; the acquisition is positioned as an add‑on to underdog's growing platform to expand capabilities across college athletics, NIL programs, and brand campaigns.
- Buyers
- underdog & company, NewSpring Holdings
- Targets
- Altius Sports Partners
- Sellers
- Playfly Sports
- Platforms
- underdog & company
- Industry
- Marketing & Advertising
- Location
- District of Columbia, United States
- Transaction Type
- Addon
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