Playfly Sports Acquires Premier Partnerships

Playfly Sports Acquires Paragon Marketing Group

March 10, 2025

Marketing & Advertising

Playfly Sports has acquired Paragon Marketing Group to expand its capabilities in brand consulting, event creation, content development and live sports production, particularly across the high-school sports landscape. Paragon will operate as a wholly owned subsidiary called Paragon Sports Marketing, with founding partners Rashid Ghazi and Julie Simmons overseeing the unit to integrate Paragon’s events, media relationships and client partnerships into Playfly’s commercial platform.

Playfly Sports Acquires Home Team Sports, Impression Sports and FOX Sports College Properties from FOX Sports

March 3, 2021

Marketing & Advertising

Playfly Sports acquired three sales divisions from FOX Sports—Home Team Sports, Impression Sports, and FOX Sports College Properties—to expand its sports marketing and multimedia-rights capabilities across professional, collegiate and high-school sports. The deal bolsters Playfly's platform (backed by Access Holdings) with additional broadcast sales, college multimedia rights and creative/experiential marketing teams to help brands reach millions of U.S. sports fans.

Playfly Sports Acquires The Aspire Group to Expand Ticketing and Hospitality Capabilities

May 3, 2023

Marketing & Advertising

Playfly Sports has acquired The Aspire Group to form the cornerstone of a new tech-infused Playfly Gameday division, expanding Playfly's ticketing, hospitality, and fan-engagement capabilities. The deal adds Aspire’s team of 166 employees and its experience with more than 300 collegiate and professional partners to Playfly’s platform to drive matchday revenues and advanced fan analytics.

Playfly Sports Acquires OUTFRONT Media Sports, Collegiate Star League and World Gaming Network

September 17, 2020

Media & Entertainment

Playfly Sports, a Philadelphia-based sports marketing firm led by Michael Schreiber and backed by investors Access Holdings and Sinclair Broadcast Group, has acquired and rebranded OUTFRONT Media Sports LLC as Playfly Sports Properties and also acquired the Collegiate Star League (CSL) and World Gaming Network (WGN). The moves expand Playfly's multimedia-rights, collegiate and esports capabilities across universities, high school associations and amateur/semi-pro esports networks; terms were not disclosed.

Renovus Capital Partners Acquires Majority Stake in Premier International

October 11, 2022

Data & Analytics

Renovus Capital Partners has acquired a majority stake in Premier International Enterprises, LLC, a Chicago-based technology consulting firm specializing in data migration and data governance. Renovus will support Premier’s product development, scale delivery capabilities, and pursue strategic add-on acquisitions to expand the company’s services and market reach.

underdog & company (backed by NewSpring Holdings) Acquires Altius Sports Partners

November 6, 2023

Marketing & Advertising

underdog & company, a NewSpring Holdings‑backed marketing and brand experience firm, has acquired Altius Sports Partners, a collegiate athletics advisory and NIL services provider. Playfly Sports sold its minority stake as part of the deal; the acquisition is positioned as an add‑on to underdog's growing platform to expand capabilities across college athletics, NIL programs, and brand campaigns.