Hickory Farms Acquires Wicked Good Cupcakes
June 24, 2021
Hickory Farms, the U.S. gourmet food gift retailer, has acquired Wicked Good Cupcakes, the mason-jar cupcake brand founded in Cohasset, Massachusetts and known for its Shark Tank success. The acquisition brings Wicked Good Cupcakes into Hickory Farms' product assortment and will make the cupcake lineup available through Hickory Farms' channels and website.
- Buyers
- Hickory Farms
- Targets
- Wicked Good Cupcakes
- Industry
- Food & Beverage
- Location
- Massachusetts, United States
- Transaction Type
- Buyout
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