Reply! Inc. Acquires MerchantCircle for $60 Million

May 26, 2011

Reply! Inc. agreed to acquire MerchantCircle for $60 million in cash and stock to combine Reply!'s marketplace with MerchantCircle's network of local merchants. The deal (expected to close in Q3 2011) will create a combined company focused on locally-targeted online marketing, with projected combined 2012 revenues of over $100 million.

Buyers
Reply! Inc.
Targets
MerchantCircle
Sellers
Rustic Canyon Partners, Scale Venture Partners, Steamboat Ventures, IAC
Location
California, United States
Transaction Type
Buyout

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