QuinStreet Acquires HomeBuddy (SIREN GROUP AG)
January 5, 2026
QuinStreet, Inc. has closed its acquisition of SIREN GROUP AG d/b/a HomeBuddy for $190 million (approximately $115 million cash at closing plus $75 million in post-closing payments payable over four years). QuinStreet will integrate HomeBuddy into its Modernize Home Services business to expand its home services performance marketing platform, and expects the deal to be accretive to adjusted EBITDA (adding an expected $30 million+ in the first 12 months).
- Buyers
- QuinStreet, Inc.
- Targets
- HomeBuddy (SIREN GROUP AG)
- Industry
- Marketing & Advertising
- Location
- Schwyz, Switzerland
- Transaction Type
- Buyout
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