LDC Acquires Instinctif Partners from Vitruvian Partners

LDC Invests £13m in Hybrid

June 21, 2021

Marketing & Advertising

LDC, the private equity arm of Lloyds Banking Group, has invested £13 million in Bristol-based digital media and marketing agency Hybrid to support organic growth and enable targeted acquisitions. Hybrid, which serves higher education institutions and global technology brands and employs more than 70 people across offices in Bristol, Kuala Lumpur and Sydney, will retain its management team while founder James Craven remains as a Board Director.

ICG Acquires Lucid Group from LDC

March 10, 2021

Healthcare Services

Alternative asset manager ICG has acquired London-headquartered healthcare communications specialist Lucid Group from mid-market private equity firm LDC. Lucid, which employs around 250 staff and provides medical education, strategic consultancy and digital services to pharmaceutical clients, was backed by LDC since 2017 and grew revenues from about £12m to over £29m during the partnership.

Excellera Advisory Group Acquires Instinctif Partners MENA

May 21, 2025

Marketing & Advertising

Excellera Advisory Group, supported by Xenon Private Equity, has acquired Instinctif Partners MENA (which will operate as IP Excellera) to give the group a significant presence across the Middle East and Arabic-speaking North Africa. The deal adds roughly 60 consultants and offices in Riyadh, Abu Dhabi and Dubai, expanding Excellera's global footprint and reinforcing its capabilities in strategic communications, capital markets and investor relations.

LDC Invests in Creative ITC to Support Global Growth

August 1, 2024

Cloud & SaaS

LDC has made a significant minority growth investment in Creative ITC, the London‑headquartered cloud service provider for the AEC sector, to support the company’s organic and acquisitive expansion. The funding will accelerate market expansion, product capability development and enable complementary acquisitions while LDC partners join the board.

LDC Invests in Avantis

August 4, 2022

Education

LDC has made a growth investment in Avantis, the UK-based education technology company behind the ClassVR virtual reality classroom platform. The investment will back Avantis' management team to enhance its product suite (including Avantis World and Eduverse) and support international expansion; Key Capital Partners will remain invested following its 2020 backing.

LDC Takes Minority Stake in Evolution Funding

February 19, 2019

Payments & Fintech

Mid-market private equity investor LDC has taken a significant minority stake in Evolution Funding in a transaction that values the business at £110 million. The deal is backed by acquisition finance from Santander and Aviva Investors; Evolution will remain led by its co-founders and will use the capital to scale its Evolve technology, expand its dealer and direct-to-consumer propositions, and grow its UK presence.