TRADER Corporation Invests in Activix (Thoma Bravo Portfolio)

May 27, 2021

Activix, a Canadian CRM provider for automotive dealerships, received a strategic investment from TRADER Corporation, a portfolio company of private equity firm Thoma Bravo. The investment will accelerate Activix’s product development, expand its addressable market in Canada, and enable closer integration with TRADER’s digital automotive offerings to better serve dealer customers.

Buyers
TRADER Corporation, Thoma Bravo
Targets
Activix
Industry
Cloud & SaaS
Location
Quebec, Canada
Transaction Type
Growth capital

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