TRADER Corporation Invests in Activix (Thoma Bravo Portfolio)
May 27, 2021
Activix, a Canadian CRM provider for automotive dealerships, received a strategic investment from TRADER Corporation, a portfolio company of private equity firm Thoma Bravo. The investment will accelerate Activix’s product development, expand its addressable market in Canada, and enable closer integration with TRADER’s digital automotive offerings to better serve dealer customers.
- Buyers
- TRADER Corporation, Thoma Bravo
- Targets
- Activix
- Industry
- Cloud & SaaS
- Location
- Quebec, Canada
- Transaction Type
- Growth capital
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