Olsam Group Acquires Marketfleet
April 30, 2022
London-based Amazon aggregator Olsam Group acquired Marketfleet, a US-based aggregator that owns ~11 outdoor-focused brands. The deal gives Olsam a stronger foothold in the outdoor-recreation category and brings Marketfleet's specialized Amazon, analytics, sourcing and product-design talent into Olsam's operations; Marketfleet founder Chris Friedland will depart to pursue other ventures.
- Buyers
- Olsam Group
- Targets
- Marketfleet
- Industry
- E-Commerce
- Location
- California, United States
- Transaction Type
- Buyout
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