Olsam Group Acquires Marketfleet

April 30, 2022

London-based Amazon aggregator Olsam Group acquired Marketfleet, a US-based aggregator that owns ~11 outdoor-focused brands. The deal gives Olsam a stronger foothold in the outdoor-recreation category and brings Marketfleet's specialized Amazon, analytics, sourcing and product-design talent into Olsam's operations; Marketfleet founder Chris Friedland will depart to pursue other ventures.

Buyers
Olsam Group
Targets
Marketfleet
Industry
E-Commerce
Location
California, United States
Transaction Type
Buyout

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