Ya YA Foods (e2p) Acquires Truss Beverage Co. from Tilray Brands

Entrepreneurial Equity Partners Invests in Ya YA Foods Corporation

March 2, 2021

Food & Beverage

Chicago-based private equity firm Entrepreneurial Equity Partners (e2p) has made a growth investment in Ya YA Foods Corporation, a Toronto-based contract manufacturer of aseptic and hot-fill food and beverage products. The Abbas Al-Ali family will retain a significant ownership stake and Duff & Phelps Securities Canada served as financial advisor to Ya YA Foods. Financial terms were not disclosed.

Ya YA Foods (e2p Portfolio Company) Acquires Certain U.S. Manufacturing Assets from Oatly

March 2, 2023

Food & Beverage

An affiliate of Ya YA Foods Corporation, a portfolio company of Entrepreneurial Equity Partners (e2p), closed the acquisition of certain U.S. manufacturing assets from subsidiaries of Oatly Group AB, including most manufacturing equipment at Oatly’s Ogden, Utah facility. Ya YA Foods will also complete construction of Oatly’s Fort Worth, Texas facility and enter a long-term manufacturing contract to produce Oatly products in Ogden and Fort Worth, expanding Ya YA Foods’ U.S. footprint and establishing a strategic manufacturing partnership with Oatly.

Reddy Family and Bain Capital Back Formation of Trillium Foods

June 11, 2025

Food & Beverage

The Reddy Family has launched Trillium Foods, a North American liquid food and beverage manufacturing platform, and secured an investment from Bain Capital’s Private Credit Group to support growth. The company consolidates Flavor Reddy Foods with recent acquisitions Dominion Liquid Technologies, Lancaster Fine Foods, and Southern Classic Food Group, operating a combined manufacturing footprint of more than 500,000 sq ft and roughly 500 employees.

ETi Gıda Acquires TRUBAR for $173 Million

February 6, 2026

Food & Beverage

ETi Gıda, a family-owned global snack company based in Türkiye, has acquired 100% of TRUBAR for $173 million in cash. The deal positions TRUBAR—a fast-growing plant-based protein bar brand headquartered in Miami Beach—to scale further across North America and expand into new international markets while its founder and leadership remain in place.

Simply Better Brands Acquires TRU Brands (TRUBAR)

August 19, 2021

Food & Beverage

Simply Better Brands Corp. (TSXV: SBBC) completed the acquisition of TRU Brands Inc., the female-founded maker of plant-based TRUBAR protein snack bars, expanding Simply Better’s portfolio into the plant-based food category. The deal was paid via issuance of Simply Better shares (aggregate consideration $7.5M) and included satisfaction of Tru Brands’ outstanding indebtedness.

Mubadala Capital Acquires TruFood Manufacturing from AUA Private Equity

October 18, 2022

Consumer Products

Mubadala Capital, in partnership with TruFood management, has acquired AOG, LLC d/b/a TruFood Manufacturing from funds affiliated with AUA Private Equity Partners. TruFood, headquartered in Pittsburgh, Pennsylvania, is a contract manufacturer of nutrition and snack products; the acquisition is intended to accelerate growth, expand market reach, and advance product development while TruFood remains a stand-alone business.