ETi Gıda Acquires TRUBAR for $173 Million

Simply Better Brands Acquires TRU Brands (TRUBAR)

August 19, 2021

Food & Beverage

Simply Better Brands Corp. (TSXV: SBBC) completed the acquisition of TRU Brands Inc., the female-founded maker of plant-based TRUBAR protein snack bars, expanding Simply Better’s portfolio into the plant-based food category. The deal was paid via issuance of Simply Better shares (aggregate consideration $7.5M) and included satisfaction of Tru Brands’ outstanding indebtedness.

Mubadala Capital Acquires TruFood Manufacturing from AUA Private Equity

October 18, 2022

Consumer Products

Mubadala Capital, in partnership with TruFood management, has acquired AOG, LLC d/b/a TruFood Manufacturing from funds affiliated with AUA Private Equity Partners. TruFood, headquartered in Pittsburgh, Pennsylvania, is a contract manufacturer of nutrition and snack products; the acquisition is intended to accelerate growth, expand market reach, and advance product development while TruFood remains a stand-alone business.

Mars Acquires Trü Frü

December 19, 2022

Food & Beverage

Mars, Incorporated has signed an agreement to acquire Trü Frü, a better-for-you whole-fruit snacking brand, from its founders and management team. Trü Frü, headquartered in West Valley City, Utah with approximately 50 employees, will operate as a separate business within Mars to preserve its brand and will be led by current CEO Brian Neville; the transaction is expected to close in Q1 2023.

Ya YA Foods (e2p) Acquires Truss Beverage Co. from Tilray Brands

August 1, 2024

Food & Beverage

Ya YA Foods Corporation, a portfolio company of Entrepreneurial Equity Partners (e2p), has acquired Truss Beverage Co. from Tilray Brands. The deal transfers Truss's 186,000 sq. ft. Belleville, Ontario production facility (250,000 hectolitre annual capacity) to Ya YA Foods, expanding its North American footprint to three sites and adding canning and glass capabilities.

TruFood Manufacturing Combines with Bar Bakers; Manna Tree Invests Alongside Mubadala Capital

May 3, 2024

Food & Beverage

TruFood Manufacturing, a Mubadala Capital portfolio company, has completed a combination with Bar Bakers, a Los Alamitos, California-based contract manufacturer of nutrition and protein bars. Manna Tree has invested alongside Mubadala Capital to support the combined business, which will be led by TruFood CEO Michael Buick and is positioned to expand west coast manufacturing capacity and broaden product capabilities.

Traub Capital Partners and Three Hills Capital Partners Invest in Sabatino Tartufi

April 13, 2023

Food & Beverage

Sabatino Tartufi, the 113-year-old truffle specialist headquartered in West Haven, Connecticut, received a strategic investment from Traub Capital Partners, with Three Hills Capital Partners also participating. The Balestra family will remain in leadership while the new capital is intended to fund facility and infrastructure improvements and to expand brand awareness, distribution and growth across Sabatino's foodservice, commercial and CPG divisions.