Simply Better Brands Acquires TRU Brands (TRUBAR)
August 19, 2021
Simply Better Brands Corp. (TSXV: SBBC) completed the acquisition of TRU Brands Inc., the female-founded maker of plant-based TRUBAR protein snack bars, expanding Simply Better’s portfolio into the plant-based food category. The deal was paid via issuance of Simply Better shares (aggregate consideration $7.5M) and included satisfaction of Tru Brands’ outstanding indebtedness.
- Buyers
- Simply Better Brands Corp.
- Targets
- TRU Brands Inc. (TRUBAR)
- Sellers
- Shareholders and debtholders of Tru Brands Inc.
- Industry
- Food & Beverage
- Location
- Florida, United States
- Transaction Type
- Buyout
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